Some of the biggest names in the cryptocurrency and blockchain scenes are backing Theta Labs‘ new decentralised Video On Demand (VOD) product THETA.tv which has enticed some popular cryptocurrency and blockchain streamers and influencers from centralized platforms onboard such as Youtube.
Beginning on October 12, 2020, cryptocurrency streamers Crypto Crow, DataDash, Trader Cobb, and Crypto Beadles, who have over 500,000 YouTube subscribers, will join in a week-long series of streams, interviews, and premieres on THETA.tv. The decentralised streaming platform allows users to earn TFUEL rewards for sharing and viewing videos.
Industry Influencer Jason Appleton, aka Crypto Crow, said:
“The future is decentralization in all industries and rather than disrupt video platforms such as Youtube, Twitch and the like, Theta is welcoming them to the new era by enabling them to save money and further enhance their platforms engagement.”
“THETA.tv, while a small platform today may end up beating out the rest by default due to lack of foresight in those that came before them, and I plan to be along for the ride.”
Mitch Liu, CEO and co-founder of Theta Labs said:
“We have seen an incredible reception from streamers and partners on Theta network. As our platform grows we want to provide more opportunities for influencers to set up channels on THETA.tv and monetize 100% of their viewers compared to a few per cent of subscribers on platforms like Twitch. Our model fundamentally changes the economics for small, mid-size and fast-growing influencers.”
“Launching video on demand support means for the first time all our content creators will be able to upload their existing and new content and create their own libraries of videos, helping them build their brands and businesses without fear of censorship or shadow banning, for example. Users will benefit from seeing even more top tier content on the Theta network, all of which they can earn TFUEL for watching and engaging with.”
Theta has been focused on live streaming, but with the launch of its VOD service, content creators can upload and create their own libraries of videos.
This will allow members to build up an audience on the Theta network in the same way they can upload videos to their channels on popular centralized platforms, such as YouTube and Twitch.
Users watching videos on THETA.tv earn TFUEL as they share video data and bandwidth with other members in the network. They can then use the cryptocurrency to donate to streamers, act as a discount to purchase products, and pay for channel subscriptions.
DataDash, Crypto Beadles, Trader Cobb and Crypto Crow will feature live streams, premiere new content on THETA.tv and provide interviews with Theta’s founders and executive team, who will explain their vision for the platform and the benefits of decentralised video streaming.
Theta Labs pioneered the next generation decentralised live streaming platform which will enable existing video platforms to drive incremental revenues and reduce content delivery CDN costs while end-users are rewarded for sharing their bandwidth to relay video on a peer-to-peer basis on any PC, mobile, Smart TV or IoT device.
Theta’s enterprise validator and governance program are led by global leaders including Google, Samsung, Binance, Blockchain Ventures, and gumi.
THETA.tv, the first platform built on the Theta Network, leverages its existing user base of millions of esports viewers to seed the Theta mesh network along with content partnerships with MGM Studios, CONtv, NASA, World Poker Tour, and others. Video platform partners include Samsung VR, GameTalkTalk, MovieBloc, GFUEL and OTT media, entertainment, peer-to-peer live streaming services. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, media investors BDMI Bertelsmann Digital Media Investments, CAA Creative Artists Agency, and traditional Silicon Valley VCs including DCM and Sierra Ventures. Learn more at www.thetalabs.org.